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2020

Lightly pushing the Lightroom audience into editing one meme at a time

2020 was a terrible year for copywriters and creative cloud subscribers alike. To lighten up the digital realm, I looked to silliness and lighthearted serialized content.

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2020

To celebrate #EarthDay50, Lightroom wrote a love letter to the Earth and invited the photo community to join in.

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2020

To engage the audience in a new and engaging way, Lightroom engaged in a little Lock Screen thread exchange.

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2020

To comment on Elon Musk and Grimes’ new baby name and join the internet on one of the biggest inside jokes of 2020, we worked quickly to whip up this engagement opp.