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2020

Memeing the Lightroom audience into editing, one post at a time.

2020 was a terrible year for copywriters and creative cloud subscribers alike. To lighten up the digital realm, I looked to silliness and lighthearted serialized content.

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2020

To celebrate #EarthDay50, Lightroom wrote a love letter to the Earth and invited the photo community to join in.

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2020

To engage the Lightroom audience in a new way, I initiated a little Lock Screen thread exchange.

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2020

To comment on Elon Musk and Grimes’ new baby name and join the internet on one of the biggest inside jokes of 2020, we whipped up this engagement opp.