Campaign
To launch OLLY’s new line of Precise Probiotics—we created the OLLY Gut Friendly Grocer in NYC. A personalized experience where consumers learned from gut health experts, customized their own calming tea blends, curated microbiome-friendly baskets, drank skin hydrating bevs and more. Made complete with custom branded elements galore.
To help consumers do wellness on their terms in 2026, we showed up with encouragement via OOH placements splashed across 6 major US metros.
To relaunch OLLY’s women’s wellness line supporting women through every stage, we showed up in cheeky OOH placements nationwide.
To prep crispy parents for the new school year, OLLY showed up with relatability in 9 different cities nationwide.
Email Announcement for OLLY’s new nootropic Brainy L’OLLY Pops launch.
In an effort to bring people together through the power of photography, Edelman collaborated with 3 influential photographers to edit + produce a modern photo album showcasing everyday human moments in order to show photo enthusiasts how alike we truly are, even after a tumultuous year.
To help Adobe celebrate Black History Month externally for the first time, Edelman collaborated with 3 multi-generational photographers (Gunner Stahl, Sheila Pree Bright, Deborah Willis) to discuss what Black History Month means to them, and why representation matters.