Campaign
To announce Naomi Osaka as OLLY’s official brand partner & to kick off Mental Health Awareness Month, we announced why she’s a match we didn’t have to think twice about. Click in.
To announce OLLY’s new “OBGYN Trusted Vaginal Probiotic Strains” claim for its Happy Hoo-ha product, we went to market with a bold full-funnel approach. Bold comparative ads, static paid & organic social carousels & motion assets, plus a blog update & ATF BTF revamp. The results? $1.88 ROAS, 5.41% CTR & over $65k in revenue on Tik Tok shop—its best month to date.
To launch OLLY’s new line of Precise Probiotics—we created the Gut Friendly Grocer in NYC. Attendees learned about microbiome maintenance by chatting with in-house product experts, curating microbiome-friendly baskets, drinking skin-hydrating bevs and more.
To help consumers do wellness on their terms in 2026, we showed up in OOH placements across 6 major US metros. From full-building takeovers to pro basketball stadiums to Times Square, we showed up with encouragement & splashy realness to land company record-breaking HHP numbers for the brand.
To reintroduce OLLY’s women’s wellness line supporting women through every stage—including its first-ever Menopause product—we took over NY subway stations, train cars, marked the brand’s debut in Times Square, shined in-store and more.
To prep parents for a new school year, OLLY showed up with relatability in 9 different cities nationwide, feat. DOOH in Times Square.
In an effort to bring people together through the power of photography, Edelman collaborated with 3 influential photographers to edit + produce a modern photo album showcasing everyday human moments in order to show photo enthusiasts how alike we are, even after a tumultuous year.
To help Adobe celebrate Black History Month externally for the first time, Edelman collaborated with 3 multi-generational photographers (Gunner Stahl, Sheila Pree Bright, Deborah Willis) to discuss what Black History Month means to them, how they channel joy into creative work, and why representation matters.