Campaign

a woman's hand is holding a bottle of the product

To announce OLLY’s new “OBGYN Trusted Vaginal Probiotic Strains” claim for its Happy Hoo-ha product, we went to market with a bold low-mid funnel approach. Bold comparative ads, static paid & organic social carousels & motion assets, plus a blog update & ATF BTF revamp. The results? $1.88 ROAS, 5.41% CTR & over $65k in revenue on Tik Tok shop—its best month to date.

To launch + educate consumers on OLLY’s new Heartburn Helper product, we went with a scroll to find out and hopped on the “we owe you an apology” train.